Landing & Sales Pages
Intent-focused pages that turn visitors into enquiries, leads and customers. Ideal for services, products, offers and PPC traffic.
How I work
Hi! I'm Rob, the owner of Killer Performance Digital. I write copy designed to convert.
Here's what working with me looks like:
I'm not going to show you a wall of “features”. Instead, here are a few principles that shape how I write and what it's like when you hire me as your go-to copywriter.
Copy built for action
Nice-sounding copy is useless if it doesn’t move people to act. I focus on structure, message and intent first; then make it sound good.
On-time delivery, no excuses
You get work sent on time, quick decisions and copy that ships. No endless rewrites, no disappearing acts, no delays.
Direct communication, no middlemen
You work directly with me, not an account manager you have to go back and forth with.
Focused, conversion-led work
Strategy-led, no filler
Services
What I can write for you
Conversion-focused copy only. No content fluff. No filler. Just writing that directly supports leads, sales and performance.
Email Sequences & Campaigns
Welcome sequences, nurture flows and sales campaigns that build trust, warm leads and drive action over time.
Direct Response Copy & Funnels
Launch copy, offer pages, upsells, scripts and promotional sequences designed to generate immediate response.
Paid & social media ads
Scroll-stopping hooks, captions, angles and scripts for Meta, TikTok, Google, and LinkedIn — all built for performance.
Brand Messaging & Voice
Tone of voice, positioning, value propositions, taglines and messaging frameworks that clarify how your brand sounds and sells.
Client challenges
The problems I see on repeat
Most businesses I work with recognise themselves in at least a couple of these. You don't need everything here to be true — one or two is enough to know your copy could be working harder.
Have you said anything like this?
- “People visit our site but I’m not sure they really get what we do.”
- “We get traffic, but hardly any enquiries or sign-ups.”
- “Our emails go out, but they don’t really seem to move the needle.”
- “The website, emails and socials all sound slightly different.”
- “The business is good — the copy just feels a bit DIY.”
- “I know we need better copy, I’m just not sure where to start.”
- “We've mapped out our customer journey and funnel, but we just don't have the time to write the copy.”
What's usually going on underneath
01Messaging & clarity
Your core offer isn’t coming across clearly enough for a busy stranger to understand it at a glance.
02Underperforming landing pages
The page has information, but not a clear narrative that leads someone toward a single, obvious action.
03Emails that don’t earn their keep
Your emails exist, but they’re not working as a structured journey that warms people up and nudges people forward.
04Brand voice & consistency
You don’t yet have a clear, shared way your brand speaks — so every channel ends up improvising.
05Looking more professional
The business is solid, but the copy hasn’t caught up with where you are now or where you’re heading.
06Not sure where to start
There are lots of moving parts and you want someone to prioritise what will actually move the needle first.
07No time to write copy
Limited resources have meant that you haven't been able to prioritise your marketing copy.
Testimonials
A few words from clients
Honest feedback from real people I’ve worked with.
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“It is great to work with Robert, he has proven to be a reliable partner, and most importantly, the quality of his work is outstanding”
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“Robert was excellent, it is not often a contractor gets the brief 1st round and adds great value in ideas and presentation.”
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“Thanks a lot for a great copy for B2B company! Will definitely recommend to work with Robert”
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“Excellent, communicative freelancer”
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“It was a pleasure working with Rob”
Pricing
Straightfoward pricing
without the guesswork
Every project is scoped properly and pricing often depends on what the deliverables are, but these ranges give you a clear, realistic idea of what to expect.
£1,800 – £4,500
Landing Pages & Sales Pages
Best for paid traffic, lead generation and services that need to explain their value clearly — fast.
What’s usually included
- Conversion-led structure and flow
- Headline, hero, and offer clarity
- Objection handling and CTAs
£1,200 – £3,800+
Email Sequences & Campaigns
For welcoming, nurturing or converting subscribers without sounding pushy or generic.
What’s usually included
- Sequence logic and timing
- Subject lines and preview copy
- 5–7 emails written as a system
£2,000 – £12,000+
Direct Response & Funnels
High-impact copy for launches, funnels and offers where performance is paramount.
What’s usually included
- Offer framing and positioning
- Core pages or funnel steps
- Email and CTA alignment
- Performance-first thinking
Copy lab
How I write in practice
A few real examples of client copy — with context, the goal for each piece, and a short explanation of why it's written that way.
Piece 01Landing page
GoalTo get visitors to trial using the software before making a purchase
FormatLanding page hero copy
AudienceVloggers, content makers, marketing agencies, motion designers, artists, startup founders, students
Original, royalty-free music for your digital content
With Mubert, you can quickly and easily make music that’s of a specific mood and length. Create unique tracks and ones according to your selections.Why it's written this way
This opening line succinctly describes exactly what the music software does while targeting two of their biggest pain points in one sentence. The sub-text adds extra detail to support the value proposition.
Want to see specific examples for your industry or offer? Mention it when you get in touch and I can share relevant samples and explain the thinking behind them.
Contact
Start a conversation
We typically respond to enquiries within 48 hours.
hello@killerperformancedigital.com
Hi, I’m the copywriter behind Killer Performance Digital. My focus is simple: landing pages, emails, direct response and performance-driven brand messaging that directly supports leads, sales and real business growth.
Direct, collaborative communication
You work directly with me — no account managers, no handoffs, no layers of confusion.
Clear thinking before clever wording
Strategy comes first. The words follow once the message is actually clear.
I'll revise the copy until you're satisfied
I like to think that I get it right first time, but if you feel that something I did could be worded differently, I'll edit the copy until you feel that it acheives what its intended to.
Happy to follow your lead
Most clients I work with already know what they need me to write, but if this isn't the case with you, that's totally fine. With over 7 years' worth of experience in copywriting and digital marketing, I've acquired lots of marketing know-how, and can act as your consultant for achieving your marketing goals. In collaboration with you, I can form a marketing strategy, and design a marketing funnel for your business which captures leads and converts.